LABORATORY OF SOCIOLOGICAL RESEARCH
at the Applied Sociology Department
The Laboratory of Sociological Research is one of
the oldest sociological institutions of Russia and the ex-Soviet Union.
It was organized in 1966, two years before the foundation of the Academic
Institute of Sociological Research, and it has been the "forge" of sociological establishment in our city for a long time.
Main activity directions and specific research projects
of the laboratory
 the
movement of social structure of modern Russian society, including research
of Russian intelligentsia problems for a special purpose (All-Russian
research, 1993), Social poverty and wealthy class (All-Russian projects,
1995, with Moscow State University);
political processes in the region, including:
- learning social and political orientation of
population, structure, typology, dynamics, mechanism of forming of
mass political consciousness (from 1987);
- monthly rating of federal and local authority
in Nizhny Novgorod region (from 1992 to 1998);
- sociological accompaniment of election campaigns;
- research of peculiarities of geopolitical orientation
of Nizhny Novgorod region population;
analysis of social and political problems of the city and the region;
diagnostics of social intensity
analysis of state and prospect of university development (All-Russia
research, 1993 and 1994 (Rectors' Union order);
wide
spectrum of youth themes - from research of teenagers criminal grouping
of Sormovo region to international research of life directive and value
orientation of students (project 1996 with Toronto University, Canada);
research
of criminalization process of modern society (including All-Soviet Union
research of non-legal narcotics circulation carried out with Moscow
State University and Scientific Research Institute of Ministry of Internal
Affairs of Russia);
analysis
of mass economical consciousness and conduct, problems of social and
economical adaptation and activity of population;
marketing
research of goods (consumers' and industrial), financial and information
markets of Nizhny Novgorod region, including:
- estimation of potential market capacity;
- analysis of assignment shares among the members
of market;
- segmentation of market, revelation of groups
of special proposed consumers;
- elucidation of demands of consumers to goods
and service;
- consumers justifications research;
- research of new article reaction;
- choice of effective channels of sale and optimal
conditions of realization;
- choice of effective methods of stimulating of
selling;
- monitoring of consumers' markets with giving
periodicity;
- research of efficiency of advertising activities
of a company;
- recommendations of elaboration of advertising
campaign and forming image of a company
The Laboratory of Sociological Research has the following
priority directions of research:
- creation of the social map of the city;
- studying the geography of political process;
- analysis of position of less social-protected
levels of modern Russian society (All-Russian research "Homeless
children");
- studying of peculiarity of process of socialization
of young people in post-Soviet Union conditions;
- analysis of main tendency of development of
higher education in Russia;
- marketing of financial and information markets
The laboratory staff:
Anna D. Korotkova - head of the laboratory
Yana
V. Ushakova - sociologist
E.Lukonina - senior laboratory assistant
I.Sitnikova - sociologist
E.Orlova - laboratory assistant
Contact information
Address: Russia, Nizhny Novgorod, Universitetsky per, 7, room
207
For correspondence: Russia, 603093, Nizhny Novgorod, post box 151
E-mail: iudin@mail.ru
Telephone (8312) 33-82-60
Fax (8312) 69-05-06
|
